If you haven't tried Patron Tequila you are way behind the curve. Apart from being the world's number-one-selling ultra premium tequila, South Africa is its fastest growing market.

It has received unpaid endorsements from a host of celebrities including Clint Eastwood, Jamie Foxx and Dan Aykroyd. It is referenced in more than 120 Hip Hop songs, top-ranked TV shows such as Dirty Sexy Money and Brothers & Sisters, and in Hollywood hit movies such as 'He's Just Not That Into You'.

Patron (Spanish for 'the good boss') is available in more than 100 countries and represents 70 percent of total ultra-premium tequila sales around the globe.

So what makes Patron so hot?

Well the good people at the Patron Spirits Company in the US call it Simply Perfect Tequila because every step in the process from harvesting, production and bottling is managed with the most incredible attention to detail.

It's produced from 100 percent pure Blue Agave, grown in the hills of Jalisco Mexico. It is created using a blend of traditional and modern technology and at the end of the process you have a bottle so beautiful you want to display it and a tequila so pure it doesn't taste like any tequila you've had before.

But Patron also has a cool factor that no other Tequila brand shares and that's probably because of the man behind the brand and his celebrity friends. The Patron Tequila Company is co-founded by John Paul Dejoria of John Paul Mitchell Systems fame who is also an avid supporter of the Nelson Mandela Foundation. Patron is also regularly sipped on by A-list Hollywood celebrities at events like the Academy Awards.

The Patron range came to South Africa thanks to the smart boys at Liquidity who are importers of premium and super-premium spirits like Taittinger Champagne and Compass Box Whiskey.

Winter warmers with a kick from Patron

And now iafrica is going to show you just how creative you can be with Patron. Keep your eyes peeled for the Monday Phenomenon newsletter where we'll give you smoking-hot cocktail recipes incorporating the Patron range of tequila's.

This month we feature Patron XO Cafe which is actually a liqueur which combines Patron Silver tequila and pure Arabica coffee extract. You can shoot it or sip it slowly but here's how you impress your friends with a cocktail that's perfect on winter days.

Cafe Royal

Ingredients:

  • 50ml Patron XO Cafe

  • Strong brewed coffee

  • Freshly whipped cream

  • Cocoa powder

    • Method:

    In a heated coffee mug add Patron XO Cafe; fill to within 2.5cm with coffee, top with freshly whipped cream. Dust with cocoa powder.

    How's that for the perfect winter warmer with a kick!

    Visit www.liq.co.za for more info.

    Win: Each month one lucky iafrica reader also stands the chance of winning a Patron hamper which consists of a Patron Ice Bucket, Shot Glasses, Shaker and a bottle of XO Cafe worth R750. Click here to enter: